Consumer Products

The consumer products industry in India is fast-moving and competitive, shaped by innovation, digital growth, and changing consumer expectations. Businesses in this sector face both significant opportunities and complex regulatory environments.

Based on our experience with the consumer products ecosystem and the legal frameworks governing it, we advise our clients on all aspects of the business including market entry, market expansion, product launches, distribution, e-commerce, and brand protection.

We assist our clients with understanding the regulatory requirements related to consumer protection, packaging and labeling, advertising, environmental compliance, and data privacy. We advise our clients on ways to reduce risk, ensure compliance, and build strong and trustworthy brands, in a practical and actionable manner.

Our services include:

• Regulatory and Compliance Advisory: Compliance with Consumer Protection Act, Legal Metrology, Food Safety, BIS, and Environmental laws.
• Product Launches and Market Entry: Advising on structuring, distribution networks, and strategic partnerships.
• E-commerce and Digital Trade: Legal support on online retail, data protection, and digital marketing.
• Advertising, Marketing, and Labelling: Review of advertising materials, packaging, and promotional practices to ensure compliance with applicable regulations.
• Intellectual Property Protection: Trademark registrations, brand enforcement, anti-counterfeiting, and dispute resolution.
• Commercial Contracts: Drafting and negotiation of various agreements including supply, distribution, franchising, licensing and loan licensing agreements.
• Sustainability and ESG Compliance: Advising on sustainable packaging, waste management, and ESG disclosures.

With a client base spanning multinational and domestic consumer and product companies, wholesalers, distributors, retailers, and e-commerce platforms, we combine sector knowledge with legal expertise to deliver to our clients practical, tailored solutions.